Don was the very model of a salesman – the most thorough practitioner of positive thinking I have ever met. “Misery is optional,” he’d intone.
When someone did
something really mean, Don never criticized, really. He’d ascribe it to
attitude. He’d shake his head and say, “Some people just don’t want to be
happy.”
Don wasn’t much
into blaming, either. When he failed to make a sale, he sometimes apologized to the person who had turned
him down: “I apologize for my failure to show you how this (product/service)
would make your life so much better.” Or words to that effect.
He was a true believer. Once, when he was doing the rounds with a new salesman, it came up to
noon . . . and the guy wanted to interrupt for lunch. Don was dumbfounded.
But the most
important enduring memory I have of Don is about failure. He refused to believe
in it. When someone turned Don down, however firmly, he never considered that
the final word. In his mind, he just hadn’t succeeded yet. Had the rest of his
life to get there.
This doesn’t mean
he would hound and harass people until they gave in and bought or agreed, or
did whatever it was Don was after. It meant he would keep his eye, and his
mind, open for opportunities to offer new incentives to the prospect.