This was going to be a big deal. I knew that.
I didn’t even know, actually, the meaning of “project,” what a project is.
If you ever had mentioned the word to me, all I could have summoned up would have been a memory of my mother telling me about the Saturday morning cellar cleanup: “Don’t make a federal project out of it.”
Mom was expressing a culturally current joke reference that influenced my automatic reaction to the idea of a project. In that conception, a project was an unnecessarily complicated and time-consuming ritual intended to draw things out and waste time instead of just getting the job done.
Just get it done!
Do it. Roll up your sleeves and get to work. Don’t sit around theorizing and “planning.” Act. Do. Produce.
Today, many years and countless iterations later, it is a little bit of a surprise to stop and realize that things haven’t changed all that much. Many, maybe most, organizations of all kinds are committed to action. Period.