The campaign was
very persistent. This ambitious entrepreneur wanted my signature on a contract
tying me to his consulting company for X number of years.
He kept after me.
I kept resisting, refusing to do it.
In the climactic
conversation on the topic, he offered me three incentives to sign. The only one
I now remember was the first, tickets to a boxing match. Turning that down was
not a problem, since I’m not a boxing fan. The other two were no more attractive.
No deal. We
concluded that intense exchange when he finally said, “Man! Are you difficult
to deal with!”
There was a point
there, although he had it aimed in the wrong direction. It indeed is difficult
to persuade a person . . . when you’re clueless as to what motivates that
person.
It is a fact that
you can’t motivate anyone other than yourself. People motivate themselves. I am
moved to action because I expect the action to provide for me something I
value.
In short, you
provide sufficient incentive and the person will motivate himself/herself to
act.
In the case of the signature, I saw no
value in any of the “goodies”
dangled as rewards for my signature. What else could convince me?
Would I be
motivated by the prospect of pleasing my new partner? Did I care enough about
this relationship that I would go along with him just to preserve and enhance
it?
There might be good
reason to do that. This was my midlife launch
into an entirely new career. The old way of life was gone for good, and I had
been without income for some time.
This training
consultant had come along and offered me a vice presidency in a company he was
starting. Consulting seemed to use some of the skills I had acquired over the
years, and there was the prospect of a whole new interesting way of life.
So I decided to
give it a try.
The president of
my new organization had connections with promising clients. I agreed to buy
$2,000 worth of stock in his corporation, to be financed by a percentage of the
income I now was going to generate – at last – through his contacts.
Once I
hooked up with him, I was utterly dependent. I had no idea how and what a
consultant does, or what a small business is all about.
So I
had the needs, and he had the solutions. Why wouldn’t I formalize the
relationship by signing the contract?
Because I didn’t
completely trust him, that’s why. In addition, the stock purchase and other
arrangements were already done, and not directly related to the contract. This
formal agreement would just be a legal limitation on my freedom to go elsewhere
should I want to do that.
Subsequent events
proved that my wariness was well founded, but that’s not the main point here. The
example illustrates an essential point about leadership: Motivation arises with
the prospect of gain in the judgment of
the person to be motivated.
If you want me to
sign a contract – or make an equally binding commitment to your project – you
need to know why I would do that. In the immortal words of the sales trainer,
“What’s in it for me?”
That sounds
pretty self-centered, because it is. People do what they want to do, and they
decline to do what they don’t want to do. When they want to do very noble and
unselfish things, they set out to do those things. Desire drives decision. It
can be either a bad thing or a good thing.
Managing this
motivation business is what leaders do – and good project managers are leaders.
People assigned to project work virtually
always have multiple competing obligations.
Yet, well-run
projects require people to apply themselves, with energy, discipline and
dedication, to their project assignments. They must make this project a high
priority among the demands of their jobs. They must be motivated.
The project
manager is the key party – other than the team member herself/himself – in making
that happen. How?
The first incentive
the project manager has to offer is good management. Good people love good
management.
Getting those
good people is an important early requirement for the project manager. The
quality of those chosen is an essential determinant of project success. As a
companion value, when good people look around in this new project and see that
they have competent teammates, you’ve got yourself a big early incentive.
You also devote
attention to other factors important in creating a motivation-rich project
environment.
Groundwork
includes making effective workload/assignment arrangements and building
productive relationships.
The arrangements
part is on the management side, and the relationships part is on the leadership
side. Both are essential.
Organizing
workload for project team members means defining duties that fit their
qualifications and interests, and have reasonable requirements and deadlines.
Equally necessary is working with their functional managers to assure that
back-at-the-shop tasks are modified so the over-all demands on the person are also reasonable.
Within the project process, the project
manager must be devoting time to listening, explaining, problem solving – in constant
contact with key team members. Their questions and ideas go somewhere, and earn
timely response in action as well as word.
Developing those good
relationships takes time as well as strong people skills. The effective project
manager makes that time. He/she manages excellent group communication and
collaboration, and early on makes a priority of getting to know each person
well.
It is neither
simple nor easy to pull off the arrangements and grow the relationships in the
welter of competing demands and pop-up problems of the typical project.
The effective
project manager does it. The amazing strength of these people is in their skill
at weeding out low-value distractions and devoting proper attention to what
really matters.
What’s all that
got to do with motivation?
Plenty. The
manager who sets things up in a professional way impresses professionals. The
boss who actually pays attention to you and delegates appropriately to you
earns your respect and appreciation. You look up to the one who runs
interference with the stakeholders.
You’re going to
trust this person. You are inclined – maybe eager – to respond in kind.
If those are your
values and that’s what’s going on around you, motivation will just about take
care of itself.
SEE ALSO: Move Me If You Can
Jim, Great article with valuable insight. Much appreciated.
ReplyDeleteThanks, Norm. This is one of those "stealth" issues that underlies much of what people wrestle with in project management and other similar situations. I hope I am paying enough attention to the "how-to" side.
ReplyDeleteIt's so easy to describe the problem that we sometimes forget that people can agree you got that right -- but left them worse off by failing to offer ideas for dealing with it.