Bought a
car once from one of the best salesmen I ever met.
First, he
asked questions about our wants, needs, preferences and financial range. He
listened attentively, and asked meaningful follow-ups.
We looked
at cars and discussed them. We decided to talk at greater length about one
model, and sat down to do so.
Before
long, the salesman was asking us questions about ourselves, and writing down
some of the answers.
At the time, I happened to be teaching
“Personal Selling” to university students, and I found myself admiring this
entire performance in the new-car showroom.
Among the
challenges in sales is winning the trust of your prospect. Another is
disciplining yourself to delicately tend this new relationship, enhancing the
trust while eliciting details about what could convince this person to buy . .
. or not.