Jim the Newsman |
The organization mostly
treated the matter as a replication of what we all did every day, only bigger and
with a more extended schedule. We news folks figured there had to be loose bits
of time in our schedules, and story ideas and photo subjects lying around. No
big deal, just somewhat burdensome.
We did it one
step at a time. There was no master plan, and there was zero meaningful consultation
among the major stakeholders. We made no attempt to do anything other than
leave it to each department: Gear up for a big effort. That’s the only way we
knew how to do it.