Email is one
of the most burdensome marvels we’ve ever had in the workplace.
It’s hard to
remember what business communication was like before email swept our world 10
or 15 years ago. It’s so easy now, and because it’s so easy it has choked the
channels.
The downside
comes because “easy” does not mean “better.” In fact it almost always means
“worse.” Easy means less demanding for the originator . . . and a transfer of
demand to the receiver. Not a good idea, when the whole transaction was not the
receiver’s idea to start with.
Studies of
email volume relegate a large portion to the category of useless, another
sizable bunch to the seductive group of interesting but also useless, the
lesser number that you’ll save for later today and the small minority that call
for immediate action.
Think about investing a modest amount
of attention in managing this.
Stand back
for a moment from your daily flood of email messages. It’s a glut. Look at all
those things. How do they contribute to the productivity of your day? Do you
have something of a choking feeling when you open your inbox and feel obligated
to sort through?
Don’t.
Don’t have
the feeling, and don’t sort through. You’re better off being something between
the grim reaper and the thoughtful scholar.
You act on autopilot because you’ve
got a process based on a plan. You deal with email as a tool of your
profession, and you don’t confuse idle curiosity with professional time
investment.
The first priority is hot items.
What needs action . . . now? Do it.
Now you shift to proactive mode. You become the party of the first
part. You send the email messages you need to send, initiating various matters
of concern. Then you move away from email, on to your next job priority.
Sometime around the middle of your
workday, you visit your email again. You repeat the morning’s routine.
Then, as there’s a bit less urgency
now, you do some brushcutting. You ride the delete key, killing every item
whose author, subject line or first lines show no sign of value. If the writer
made no effort to engage your attention, the message deserves the same on your
part.
It’s useful to remind yourself that
email is so easy to write and send that it too frequently is sloppy, a vehicle
of low-value communication. If the sender really meant it, you’ll hear from
that person again.
The flip side of this issue is what it tells you about how to
behave as an email originator.
When thoughtful people pop online
with a few minutes to check in between other demands of the job, what do they
look for? It’s not the subject line (although effective emailers learn to tune
those precious few words carefully).
No, more than that, you look for
the sender. There are people in your worklife who matter to you, a lot. Their
names pop out at you from the inbox when their messages are in there. For
whatever reason, their messages are automatically top priority in your work.
Why?
The most important senders,
normally, are those who never email you unless there’s a reason that both of you
consider important. You want to be that high-priority person, in the inboxes of
all the people with whom you have email relationships.
So you never send trivial emails. You don’t use email when another
communication method is more appropriate. You never include a recipient who
does not have a direct, immediate, valuable reason to get this information from
you now, in this way. Your email partners know that, and respond accordingly.
You can do
things with this workplace communication vehicle that are amazingly useful. You
also can be astonishingly self-destructive. Achieving the one and not the other
requires just a little professional thought.
Take your
pick.