|Jim the Newsman|
The organization mostly treated the matter as a replication of what we all did every day, only bigger and with a more extended schedule. We news folks figured there had to be loose bits of time in our schedules, and story ideas and photo subjects lying around. No big deal, just somewhat burdensome.
We did it one step at a time. There was no master plan, and there was zero meaningful consultation among the major stakeholders. We made no attempt to do anything other than leave it to each department: Gear up for a big effort. That’s the only way we knew how to do it.