It was a blinding flash of the obvious.
A project manager was talking the other day about a big problem in her organization. The business side had run out of data storage space, and adding more capacity was not in the cards. The potential workload demands posed by this problem, and the potential cost of solving it, kept it well down the IT priority list.
For the business people, though, it was very serious and pressing. They were boxed in.
But this project manager had recently come across the concept of looking for opportunity in potential project situations, as a way of broadening support among stakeholders not attracted by the idea of just solving the problem.